What do Dracula, an obnoxious camel, a frustrated caveman, and a talking gecko have in common?
One of the most popular marketing strategies to come out of the last decade has been a little trend I like to call “absurdist marketing.” The idea is simply radical and radically simple: your marketing campaign doesn’t have to have anything to do with your product. Instead, companies focus on garnering the attention of their potential audience, making sure they linger in memories when their competitors don’t.
It’s risky, but can pay off huge. For my full writeup on successful absurdist marketing campaigns, and how to deploy them effectively, read my blog post: Whimsy is Serious Business: Tips for Effective Absurdist Marketing.